Thú Tính Sáng Tạo, or TTST (abbr.), is an all-day workshop encouraging individual —not only with advertising or creative background— for experimenting, expression, and exploring the inner creative self.
With the fact that human, and also all other species, have the right to live, to protect, and to fight for what is right and what they believe in, the visual identity takes inspiration from the audacity, the public demonstrations, the punk spirit with bold typography, daring zines and posters with a DIY aesthetic.
The bold, yet flexible workmark that can be used in all printing and digital space is shortened as the four-lettered abbreviation. The play of linocut-inspired animal illustrations combined with one color from the four-colored silkscreen palette for each workshop theme reinforces the daring expression and separates TTST from other local workshop series.
TTST launched its first workshop in 2023 featuring the theme of self-presenting (Nói Thật Thật Hay), the Vietnamese buffalo represents as a visual symbol and is played throughout all illustrated posters and communication collaterals.
