Sang Tao A Bo Co is a fundamental communication course recommended for any starting advertising creatives. 

The teacher/founder approached us with the hope to refresh the old logo while extend to other merchandises as gifts for attending students.
project account
cindy le
portfolio photography
thuy truc & khoa ngo
print producer
quynh than
From the old star logo, the new wordmark and monogram are created by keeping the orginal idea/spirit of the course —one star is the fundamental to the upcoming five-starred career.

Believing that being creative is simply having fun by connecting small pictures to solve the big problem, five bright elementary colors, tetriz-inspired elements and type system are added to complete the whole visual identity.
The original one-star logo.
Lead black medal and one-star enamel pin as parts of the creative kit every student would receive after finishing the course.
Certificate envelope with embossed monogram on 300gsm paper.