![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/9ee4c24b-6aed-4b5b-9863-9b8c1a56f898_rw_1920.jpg?h=780f48f6647800e6fc41370a258ee7f4)
From a series of short heart-felt copywriting, One Line Thinker was born as a project delivering illustrated stickers, designed stationeries such as patches, poster cards, etc. embracing the growth and self-discovery of young creatives.
copywriting & print producing
cindy le
portfolio photography
thuy truc & khoa ngo
![Inpiration photos © Present & Correct, Rookie Magazine, and People I Loved.](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/7197e9a1-0301-4c79-8e22-eb695268f1ed_rw_1920.gif?h=49be2d65e786790903e4c669113ffd4f)
Inpiration photos © Present & Correct, Rookie Magazine, and People I Loved.
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/7df50582-751e-4bab-ad00-2b59e22f0b03_rw_1920.png?h=b77887dc9818b817050e8265fcc9ee6e)
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/a803f210-401a-4143-9044-d2855d7b9814_rw_1920.gif?h=202a5c5a2e8b9c895a03fe07bab97503)
The identity design is pretty much influenced from growing up along iconic stationery and crafting aesthetics.
Lowercase-lettered wordmark and flower-like asterisk —a symbol for the omitted matter— are casually crafted to celebrate the lived & living, the conscious & unconscious of everyday life, the experience we lived for the work we made.
Lowercase-lettered wordmark and flower-like asterisk —a symbol for the omitted matter— are casually crafted to celebrate the lived & living, the conscious & unconscious of everyday life, the experience we lived for the work we made.
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/28057d0b-b17a-432a-905f-8acdd6d75bdb_rw_1920.png?h=48e2c4ccdc81c8f6653de8b5c60a189d)
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/e25dec19-b210-442d-ae8c-eb29ebbb56a1_rw_1920.gif?h=4f7fe948ccc2823b66be454c6a143723)
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/780ee3c6-a950-4ef9-aacc-102f75464d48_rw_1920.png?h=4bae9ec332240ea0b5636b639c6697b8)
The project was kicking in early 2020 with two sticker sets circled around the theme of World-in-Wonders with the play of everyday objects and innocent neon colors.
Each 130mm x 160mm sticker set is designed with 10 illustrations, backed with a 130mm x 180mm CMYK printed information card, all wrapped in sealed plastic for safe storage and delivery.
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/e96a78fe-eb3f-42cd-ab3e-82c45a38cfcd_rw_1920.jpg?h=f65909bce526789c57080e720e0fa8f7)
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/9de83b2a-54a6-400e-9e9b-aa4d7c8a6893_rw_1920.jpg?h=5fc759f9325781984c269196e4782008)
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/56a5d63e-150c-48e0-9997-39304b22cc6c_rw_1920.jpg?h=24e58f10a99eb6394cd8d331f3e734f7)
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/4d8afbce-d92f-4cea-b695-c8010fa0adf8_rw_1920.jpg?h=99c31fac967be22a2fbb88e7dcf36360)
Experimental products such as custom patches and hand-printed silkscreen notepad.
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/e61a6e53-8f83-4967-95f0-268095162be3_rw_1920.jpg?h=1c631f65d1651fc03cd9411d6853d49a)
Besides planning & producing printed goods, social posts are also created as a way to promote new products and communicate with fellow customers.
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/05a17c95-3b59-4d11-9b19-892c881b4078_rw_1200.gif?h=e73fbedc9e26dfc35ba80a21c27e8aee)
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/13b21739-fb45-4eb5-bcd5-c8057531ae7e_rw_1920.gif?h=51bf89fa9f477366908898a7b9588dc6)
Promotional content designed as a toast to all the girls to shine in Women’s Day, 2020.
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/b7c87cdc-b2b5-4822-8f84-3d060431c0b6_rw_1920.png?h=41132c222df79bdd6e79f29d27827d5c)
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/8bb09e11-7f74-469b-a91c-a302d33df003_rw_1920.gif?h=b176b0b9fb9c9944ad2c531f6a3bbc84)
A serie of illustrations were shared to spend time with the audience during the long pandemic lock-down, 2021.
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/4f540795-32a3-4ea3-a2c5-7a1d228a6db0_rw_1920.png?h=534c6fe42832ae8d8e4f75f1bcd7f153)
![](https://cdn.myportfolio.com/1dc0365a-3d87-4375-8a2d-993a5c3b7082/c2f0d841-db0c-4873-9fc8-d10a04121d17_rw_1920.png?h=5b0d5bb87a5346839665221367b649ed)
Designed and illustrated posts for the first birthday celebration and promotion, 2021.