Bep Chu (briefly translated as 'A Kitchen of Words') is a 6-to-10-week workshop specialised in writing for Vietnamese advertising & marketing professionals. 
The visual identity includes logo wordmark, custom monogram and illustrations that are applied to social content, print materials and stationeries. 
project account
cindy le
portfolio photography
thuy truc & khoa ngo
print producer
quynh than
Designed with the intention to evoke each individual writing characteristics and career development, the depth of water concept is used, which can be seen through the applications of monogram strokes, color palette, and illustration style.

The mixed typographic of serif & san-serif is chosen for the copy-based team to flexibly use on their social content & presentations.