Bep Chu (briefly translated as word stove or word kitchenis a 6-to-10-week workshop specialised in writing for Vietnamese advertising & marketing professionals. 

The visual identity includes logo wordmark, custom monogram and illustrations that are applied to social content, print materials and stationeries. 

2021
visual identity
illustration
merchandise design

project account
cindy le
portfolio photography
thuy truc &
khoa ngo
print producer
quynh than



Designed with the intention to evoke each individual writing characteristics and career development, the depth of water concept is used, which can be seen through the applications of monogram strokes, color palette, and illustration style.

The mixed typographic of serif & san-serif is chosen for the copy-based team to flexibly use on their social content & presentations.





 ✶ All content © 2022 updated by Clove Tran between times of doodling & cookies munching.